GUESS began its business in the United States in the 80s, by two Marciano brothers' who lived in Marseilles in the south of France who had a strong passion for the Western way of life in the United States and Pompey. Moving to California in 1977, they began a fashion business focusing on "Denim" with classic American fashion concept through European perspectives that made them famous in the United States.
GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models. In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. In 2007, the G by GUESS retail concept was born, gaining its Southern California aesthetic from the Marciano brothers' personal passion for the young in California.
These days, GUESS is a truly world-class lifestyle brand with a wide range of clothing and accessories available in more than 80 countries around the world.